Why I'm starting to write in public
I've shipped 100+ GoHighLevel apps but written almost nothing about them. This site is where I fix that, and where I learn AI agents out loud.
For the last two years most of what I’ve learned has gone straight into code: marketplace apps, conversation providers, webhooks, workflow actions. Very little of it ever made it into words.
That’s a waste. Writing is how you find out whether you actually understand something.
What you’ll find here
- AI agents — I’m learning how they work from the ground up: tool calling, memory, planning, evaluation, and the many ways they fail. I’ll explain each piece as I get it.
- GoHighLevel — the engineering side of building on HighLevel: OAuth, the Marketplace, webhooks, custom providers and the things the docs leave out.
- Explainers — complex topics, broken down until they’re simple.
- Building — notes from shipping SaaS to agencies.
How I’ll write
Plainly. If something confused me, I’ll leave the confusion in, because it probably confuses you too.
If there’s a topic you’d like me to dig into, reach out on LinkedIn.
Stay in the loop
New posts, when I have something worth saying.
No spam, no schedule. Follow along by RSS, or connect with me on LinkedIn where I share each new piece.